Download Resume

Camille Paulsen

paulsencamille7@gmail.com | (630) 730-6910
linkedin.com/in/camille-paulsen
camilles-design-portfolio.com

SUMMARY

Graphic Designer with 5+ years of experience developing strategic visual solutions and marketing assets for major retail brands (Menards, DEWALT, John Deere), supporting measurable engagement and revenue growth. Skilled at translating business goals into cohesive brand systems across print, digital, packaging, e-commerce, and in-store channels, combining strong visual storytelling with innovative design thinking to strengthen brand presence and audience engagement.

EXPERIENCE

GRAPHIC DESIGNER | Quality Craft | Romeoville, IL
MARCH 2024 – PRESENT

  • Provide print, digital, and in-store assets to major retail partners (Menards, DEWALT, John Deere), contributing to a 20% revenue growth across product lines.

  • Design packaging, manuals, labels, displays, and signage for Menards’ campaigns, ensuring brand consistency across 300+ retail locations.

  • Develop web and social assets for product launches and campaigns, driving e-commerce and social engagement.

  • Partner with customers, sales, and product development teams to shape brand positioning and product launches.

  • Streamline digital and print production workflows, improving efficiency by 30% and reducing production costs by 20%.

  • Lead the QC Cares initiative, planning events and developing creative materials to support employee engagement.

FREELANCE GRAPHIC DESIGNER | Independent
NOVEMBER 2021 – PRESENT

  • Develop brand guidelines including logos, color palettes, and typography for small retail clients, strengthening brand awareness and visual consistency.

  • Redesigned professional certification displays for an orthodontic practice, strengthening credibility and visual identity.

  • Collaborate directly with clients from concept development through final production.

GRAPHIC DESIGNER | Illinois State University – Center for Civic Engagement | Normal, IL
MAY 2022 – JUNE 2023

  • Designed social media graphics, posters, and event signage for campus programs, increasing engagement by 40%.

GRAPHIC DESIGNER | Illinois State University – Campus Recreation | Normal, IL
NOVEMBER 2021 – DECEMBER 2022

  • Created motion graphics, animations, and signage for campus programs, increasing awareness by 50%.

  • Developed proof-of-concept and design layout presentations for management review and approval.

  • Collaborated with team members to advance visual campaigns, reaching approximately 10,000 students.

B.S. Graphic Design • B.S. Art Education | Illinois State University | Normal, IL
MAY 2023

EDUCATION

SKILLS

Adobe Creative Cloud: Illustrator, InDesign, Photoshop, After Effects, Premiere Pro
Design: Brand Identity, Branding, Typography, Print Design, Packaging, Digital Design, Marketing Collateral, Illustration
Digital & Marketing: E-commerce, Web Design, Social Media, Concept Development, Hootsuite, Meta Business Suite
Photography & Video: Product Photography, Photo Editing, Video Editing, Motion Graphics, Animation
Tools & Platforms: Procreate, HTML/CSS, Google Workspace, Microsoft Office Suite