ADDITIONAL CUSTOMERS
CRAFTSMAN
ABOUT THE PROJECT
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Quality Craft manufactures Craftsman-branded triangle toolboxes and jobsite storage products for retail partners. Craftsman toolboxes are also sold on the Montezuma website.
PROCESS
These marketing materials communicate product features and support the customer journey. I design packaging, labels, manuals, presentations, and sell sheets.
REFLECTION
Working with an established, recognizable brand like Craftsman has strengthened my ability to design within an existing visual system while still creating engaging and effective marketing materials. It has also given me experience adapting a brand across a wide range of applications and audiences, from retail displays and packaging to sales presentations and digital content.
HUSKY
ABOUT THE PROJECT
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Quality Craft manufactures Husky-branded triangle toolboxes for sale at Home Depot.
PROCESS
I created visual assets to support these products across retail, sales, and digital channels while maintaining Husky’s established brand identity and visual standards. My work includes product packaging and manuals, as well as sales materials such as product presentations and sell sheets.
REFLECTION
Working with an established, recognizable brand like Husky has strengthened my ability to design within an existing visual system while still creating engaging and effective marketing materials. It has also given me experience adapting a brand across a wide range of applications and audiences, from retail displays and packaging to sales presentations and digital content.
JOHN DEERE
ABOUT THE PROJECT
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Quality Craft manufactures John Deere-branded products such as toolboxes, chests and cabinets, carts, etc.
PROCESS
Following John Deere’s brand guidelines, I created marketing materials such as packaging, manuals, product renderings, presentations, and sell sheets as part of the production process. These assets support products across retail, sales, and digital channels, while maintaining John Deere’s established brand identity and visual standards.
REFLECTION
Since we have manufactured products for John Deere for many years, I reviewed existing artwork when I started at Quality Craft for formatting and potential updates.
