ADDITIONAL CUSTOMERS
CRAFTSMAN
ABOUT THE PROJECT
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Quality Craft manufactures Craftsman-branded triangle toolboxes and jobsite storage products for retail partners. I create a variety of visual assets that support these products across retail, sales, and digital channels, while maintaining Craftsman’s established brand identity and visual standards.
PROCESS
I created marketing materials that communicate product features and support the customer journey. My work includes product packaging and manuals, as well as sales materials such as product presentations and sell sheets.
REFLECTION
Working with an established, recognizable brand like Craftsman has strengthened my ability to design within an existing visual system while still creating engaging and effective marketing materials. It has also given me experience adapting a brand across a wide range of applications and audiences, from retail displays and packaging to sales presentations and digital content.
HUSKY
ABOUT THE PROJECT
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Quality Craft manufactures Husky-branded triangle toolboxes for sale at Home Depot. I created a variety of visual assets that support these products across retail, sales, and digital channels, while maintaining Husky’s established brand identity and visual standards.
PROCESS
I created marketing materials that communicate product features and support the customer journey. My work includes product packaging and manuals, as well as sales materials such as product presentations and sell sheets.
REFLECTION
Working with an established, recognizable brand like Husky has strengthened my ability to design within an existing visual system while still creating engaging and effective marketing materials. It has also given me experience adapting a brand across a wide range of applications and audiences, from retail displays and packaging to sales presentations and digital content.
JOHN DEERE
ABOUT THE PROJECT
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Quality Craft manufactures John Deere-branded products such as toolboxes, chests and cabinets, carts, etc. I created a variety of visual assets that support these products across retail, sales, and digital channels, while maintaining John Deere’s established brand identity and visual standards.
PROCESS
I created marketing materials that communicate product features and support the customer journey. My work includes product packaging and manuals, as well as sales materials such as product renderings, presentations, and sell sheets.
REFLECTION
Working with an established, recognizable brand like John Deere has strengthened my ability to design within an existing visual system while still creating engaging and effective marketing materials. It has also given me experience adapting a brand across a wide range of applications and audiences, from retail displays and packaging to sales presentations and digital content.
