ADMIRA
Admira is a Quality Craft brand that is establishing its identity through a growing product line. including flooring and home/lifestyle products that help consumers transform their homes and commercial spaces.
FLOORING
ABOUT THE PROJECT
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Quality Craft has provided flooring products to a variety of customers for many years. Some customers buy our flooring and put their brand name on it, while others buy under our Admira brand. As we expand our product line under the Admira brand, I am focused on establishing brand systems. Products are sold both in-store and online, so we refreshed displays, updated graphics, and added clear product information to improve the customer shopping experience and help our sales team land business.
PROCESS
As we name and identify our Admira flooring collections, the sales team needs assets to help close sales. I created a convenient brochure with information showcasing our options across collections.
OUTCOME
We’ve created a more cohesive, modern customer experience across in-store and digital touchpoints. I updated graphics, photography, packaging, and product information to communicate clearly with customers.
REFLECTION
I learned that supporting our sales team with assets is important to driving sales. These assets and a cohesive brand experience help ensure customers choose us instead of a competitor.
MIRRORS
ABOUT THE PROJECT
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Quality Craft is expanding its product line under the Admira brand, so we need to establish a stronger, more recognizable voice. One of those product lines is mirrors.
PROCESS
I identified the key features and selling points of the new mirrors, reviewed competitor branding, and developed a cohesive set of marketing assets, including product images and carton packaging.
OUTCOME
I presented mockup packaging for the upcoming items to align with the Admira brand system.
REFLECTION
Viewing mockup artwork on physical packaging can help identify necessary changes, such as font size and image quality, before production.
LockS
ABOUT THE PROJECT
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Admira is expanding its product line with locks and doorknobs. I was tasked with creating packaging mockups for this new product.
PROCESS
I reviewed competitor branding and in-store displays and found commonalities between brands. Each lock type includes an identifying color label placed horizontally across the packaging. From this standard, I developed packaging mockups.
OUTCOME
Packaging mockups reflect our Admira brand system and existing standards in the lock and doorknob category.
REFLECTION
Learning commonalities among product packaging ahead of time is important and helps catch potential problems early.
