DEWALT
DeWalt has partnered with Quality Craft for several years. We have created patented triangle toolboxes under the DeWalt brand. With the production of our triangle toolboxes and jobsite boxes, we’ve included a set of marketing assets.
TRIANGLE TOOLBOXES
ABOUT THE PROJECT
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Quality Craft manufactures DeWalt-branded triangle toolboxes and jobsite storage products for retail partners. I create a variety of visual assets that support these products across retail, sales, and digital channels, while maintaining DeWalt’s established brand identity and visual standards.
PROCESS
I ensured I understood the DeWalt brand and created materials that communicate product features and support the customer journey from in-store discovery to purchase. This included designing triangle displays, in-store aisle violators, posters, product packaging, manuals, and sales materials such as product presentations, sell sheets, videos, and website landing page mockups.
REFLECTION
Working with an established, recognizable brand like DeWalt strengthened my ability to design within an existing visual system while still creating engaging, effective marketing materials. Since DeWalt is a trusted, well-known brand, I wanted to maintain the aesthetic and identifying features that make the brand successful. I showcased the brand systems across a wide range of applications and audiences, from retail displays and packaging to sales presentations and digital content.
