Quality Craft manufactures DeWalt-branded triangle toolboxes and jobsite storage products for retail partners. I create a variety of visual assets that support these products across retail, sales, and digital channels, while maintaining DeWalt’s established brand identity and visual standards.

PROCESS

I created marketing materials that communicate product features and support the customer journey from in-store discovery to purchase. My work includes triangle display artwork, in-store aisle violators, posters, product packaging and manuals, as well as sales materials such as product presentations, sell sheets, videos, and website landing page mockups.

REFLECTION

Working with an established, recognizable brand like DeWalt has strengthened my ability to design within an existing visual system while still creating engaging and effective marketing materials. It has also given me experience adapting a brand across a wide range of applications and audiences, from retail displays and packaging to sales presentations and digital content.