MONTEZUMA
Montezuma is one of Quality Craft’s brands known for the patented triangle toolbox. Montezuma also provides intuitive tool and garage storage solutions that help consumers organize their lives securely and efficiently.
Garage Storage
ABOUT THE PROJECT
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Quality Craft manufactures garage storage products under the Montezuma brand. As the product line was updated, the existing artwork needed to evolve with it. I worked hard to establish a new, more rugged, industrial visual direction that better reflects Montezuma’s rough-and-tough brand personality. The updated artwork maintains a clear and cohesive campaign across the retail experience.
PROCESS
I collaborated with the product team to identify the key features and selling points of the updated garage storage products. From there, I refreshed artwork including product packaging and point-of-purchase materials, incorporating a stronger industrial aesthetic and visual elements that aligned with the Montezuma brand.
CHALLENGES
One key challenge was incorporating trilingual product information while maintaining the updated design's bold, rugged aesthetic. All copy was presented in English, Spanish, and French, requiring careful consideration of hierarchy, spacing, and readability across the packaging and point-of-purchase materials.
OUTCOME
The updated artwork created a more cohesive and impactful presentation for the refreshed product line. The packaging and POP materials work together to communicate the durability and functionality of the products while reinforcing Montezuma’s rugged brand identity.
REFLECTION
This project strengthened my ability to translate a brand's personality into a visual system. Creating a more rugged direction while maintaining clear product communication challenged me to balance bold visual choices with the practical needs of retail packaging and point-of-purchase design.
TRIANGLE TOOLBOXes
ABOUT THE PROJECT
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Montezuma is well known for producing the patented triangle toolbox. As I evolved Montezuma's branding and artwork for garage storage, I updated the triangle toolbox artwork to align with the improved branding. The updated artwork reflects the “rough and tough” brand personality for a cohesive retail experience.
PROCESS
I developed refreshed artwork and new product displays, incorporating a stronger industrial aesthetic and visual elements that aligned with the Montezuma brand. I worked with our product development team to update the triangle display. The new display platform lifts the triangle toolbox so customers can see the triangle at eye level and open and close it. The original display included two other toolbox variations; we removed them to make room for more graphics highlighting key selling points.
OUTCOME
The improvements aligned with the garage storage artwork for a cohesive and impactful presentation across all products. I communicated the durability and functionality of the products while reinforcing Montezuma’s rugged brand identity.
REFLECTION
This project strengthened my ability to translate a brand's personality into an established visual system. Evolving the brand while maintaining clear product communication challenged me to balance bold visual choices with the practical needs of retail packaging and point-of-purchase design.
