Quality Craft manufactures garage storage products under the Montezuma brand. As the product line was updated, the existing artwork needed to evolve with it. I have worked hard to establish a new, more rugged, industrial visual direction that better reflects Montezuma’s “rough and tough” brand personality. The updated artwork maintains a clear and cohesive presentation across the retail experience.

PROCESS

I worked with the product team to identify the key features and selling points of the updated garage storage products. From there, I developed refreshed artwork for the product packaging and point-of-purchase materials, incorporating a stronger industrial aesthetic and visual elements that aligned with the Montezuma brand.

CHALLENGES

One of the key challenges was incorporating trilingual product information while maintaining the bold, rugged aesthetic of the updated design. All copy needed to be presented in English, Spanish, and French, requiring careful consideration of hierarchy, spacing, and readability across the packaging and point-of-purchase materials.

OUTCOME

The updated artwork created a more cohesive and impactful presentation for the refreshed product line. The packaging and POP materials work together to communicate the durability and functionality of the products while reinforcing Montezuma’s rugged brand identity.

REFLECTION

This project strengthened my ability to translate a brand's personality into a visual system. Creating a more rugged direction while maintaining clear product communication challenged me to balance bold visual choices with the practical needs of retail packaging and point-of-purchase design.