BLUE SKY OUTDOOR LIVING
Blue Sky is one of Quality Craft’s brands that creates a wide variety of products to enhance outdoor recreational and entertainment experiences, including outdoor kitchens and smokeless fire pits.
OUTDOOR KITCHENS
ABOUT THE PROJECT
—
Quality Craft manufactures outdoor kitchens under the Blue Sky Outdoor Living brand. I developed a range of marketing and sales assets to showcase the outdoor kitchen line across retail and digital channels, with a focus on communicating the product’s features, functionality, and outdoor lifestyle appeal.
PROCESS
I created and adapted artwork across multiple touchpoints, including product packaging, sell sheets, posters, in-store displays, promotional videos, social media assets, website headers, and webpage mockups.
OUTCOME
The completed assets created a cohesive visual presentation for the outdoor kitchen line across retail, digital, and sales channels. The materials helped communicate product features while presenting the kitchens as an appealing addition to an outdoor living space.
REFLECTION
This project strengthened my experience creating a cohesive visual system across a wide range of formats. Designing for both retail and digital environments required me to consider how the same product and messaging could be communicated effectively across different customer touchpoints.
SMOKELEsS
FIRE PITS
ABOUT THE PROJECT
—
Quality Craft manufactures smokeless fire pits under the Blue Sky Outdoor Living brand. I created a variety of marketing and sales assets to showcase the fire pits and communicate their features, benefits, and outdoor lifestyle appeal across retail and digital channels.
PROCESS
I identified the key selling points of the smokeless fire pits and developed visuals that communicated both their functionality and lifestyle benefits. Based on this, I created artwork for product packaging, sell sheets, posters, social media, videos, website headers, and promotional videos.
OUTCOME
The resulting assets provided a cohesive presentation of the smokeless fire pit line across retail, digital, and sales environments. The combination of product-focused information and lifestyle-oriented visuals helped communicate the benefits of the fire pits while creating a compelling presentation for customers.
REFLECTION
This project gave me an opportunity to balance product education with lifestyle-focused design. Outdoor living products benefit from showing not only what a product does, but how it fits into the customer's life, which influenced how I approached the imagery, messaging, and overall visual presentation.
