BLUE SKY OUTDOOR LIVING
Blue Sky is one of Quality Craft’s brands, producing a variety of products to enhance outdoor recreational and entertainment experiences, including outdoor kitchens, smokeless fire pits, and accessories.
OUTDOOR KITCHENS
ABOUT THE PROJECT
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Quality Craft manufactures outdoor kitchens under the Blue Sky Outdoor Living brand. I developed marketing assets to showcase and communicate the features, benefits, and outdoor lifestyle appeal across retail and digital channels.
PROCESS
I identified key visual selling points that communicated both functionality and lifestyle benefits. We built an outdoor kitchen combo in a backyard space so I could photograph and use the lifestyle imagery in graphics. The artwork included product packaging, sell sheets, posters, social media graphics, website headers, and promotional videos.
OUTCOME
I ensured a cohesive brand campaign across retail, digital, and sales environments. The mix of product-focused information and lifestyle-oriented visuals communicated the benefits while creating a compelling customer presentation.
REFLECTION
I balanced product education with lifestyle-focused design. I learned more about the product and what persuades customers to buy it. Our outdoor kitchens are easy to assemble, compact for transportation from the store, and perfect for outdoor gatherings. Outdoor living products should be showcased so the customer can visualize them in their own backyards. This influenced how I approached the imagery, messaging, and overall visual presentation.
SMOKELEsS FIRE PITS
ABOUT THE PROJECT
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Quality Craft manufactures smokeless fire pits under the Blue Sky Outdoor Living brand. To keep up with the growing market, I designed marketing assets that highlight the features and benefits that set us apart and communicate the outdoor lifestyle appeal across retail and digital channels.
PROCESS
One of our fire pits’ key selling points is its smokeless feature. I communicate this in artwork for sell sheets, posters, social media graphics, website headers, and promotional videos.
CHALLENGES
Even as we keep up with trends and competitors in evolving products, we are still building brand awareness. Our marketing team does a great job advertising and getting our brand out there, so it’s important that I understand the product and provide resources to sell it. For example, we are one of two companies that sell smokeless fire pit inserts that allow anyone with an existing brick surround to make it smokeless. This is unique to our company, and I designed assets to support this pitch.
OUTCOME
The final assets provide a cohesive presentation of the smokeless fire pit line across retail, digital, and sales environments. The combination of unique product-focused information and lifestyle-oriented visuals helped communicate why customers should purchase from us.
REFLECTION
I realized the importance of understanding our company’s edge in the market and finding ways to use graphics to show we are keeping up with trends. When purchasing outdoor living products, customers benefit from seeing a product in use, which influenced how I approached the content and photography included in graphics.
